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How interactive images are taking over e-commerce
Apu Gupta, chief executive and co-founder of Curalate. It’s no secret that images do better on social media than text-only posts, but making those images interactive could also drive revenue. By now,...
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The force is strong: The best of Star Wars marketing
Brands have shown that you don’t necessarily have to be involved or even relevant to the movie to cleverly insert yourself into the Star Wars buzz. Star Wars was one of the themes of last week’s...
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Revisiting the ghosts of Christmas past: did these predictions hold true?
December marks the time when everyone in digital marketing starts sharing trends that are anticipated to shape the next generation of experiences. During this time of last year, I wrote an article,...
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Why W Hotels is dying a social death on Facebook and Twitter
An analysis of W Hotels’ social performance on Facebook and Twitter reveals many areas that this brand could improve on. Marketers can learn one thing or two from W Hotels in order to avoid some common...
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An absolute beginner’s guide to setting up Google Analytics for your website
Our beginner’s guide to Google Analytics teaches you how to set up an account that is linked to your site and recommends a few basic metrics to look at. Google Analytics is a free service that tracks...
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Meet the newest kid on the block: the Peach app
Is Peach the next big thing or was it over before it even really started? It’s too early to tell, though GIFs could help it thrive in the crowded social space. Whenever a new social media platform pops...
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Snapchat beats Facebook for 2016 ad dollars
Research indicates that media buyers are more inclined to advertise on Snapchat, Pinterest, and Instagram than on Facebook. Though only a little over four years old, Snapchat already has more than...
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ClickZ cases the candidates: Social
Though there was quite a chasm in our assessment of the candidates’ email and branding skills, all five candidates are pretty proficient social media marketers. Round three of “ClickZ cases the...
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Are Tumblr’s advertising plans a bad idea?
Finding ways to monetise a free internet service is always a challenge, and for Yahoo, turning a profit with the microblogging website Tumblr has been no exception. Last month it was revealed that...
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Tumblr enters the live video market
Yahoo-owned microblogging service Tumblr is jumping into the trendy live video market, but it isn’t doing it the way one might expect. As detailed on the company’s staff Tumblr, “you’ll be able to...
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